About Us

Keeping Southern folklore alive while creating unique and original products that leaves people curious for more. 

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Southern Gothic is a clothing, accessory and home decor company that dares to keep telling wickedly good tales from all over the South by creating products that not only inspire but continue to tell the folklore hidden beneath the sweet, preppy, wholesome exterior of the South. Southern Gothic is not just a brand but a lifestyle that connects the roots of the vast melting pot cultures to the mysterious stores that have been recited by centuries of southerns, bringing new life to not only the folklore but what it means to be "southern".

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From the mysteriously wondering mind of creator and founder Cat, her vision was to create southern inspired T-shirts that go past the the sweet teat and southern charm. Cat aims to bring the shadowy mysterious side of life in the South into the light while remaining fun and unique. The name "Southern Gothic" reflects those like her, who grew up in the South around the genteel facade of pearl necklaces and gingham bowties but never felt suited by it. Instead being drawing to the eerie tales and historic folklore passed down through generations before her who went looking in the corners of the swamp and local haunts. Cat values the importance of retelling these stores with her original designs and smart storytelling phrases, and by doing so she hopes to the wearer will continue to pass the story they chose along to the next curious mind.